Sneaky Questions

by: Rachel Gergats '15

            Each year in the United States about 2.4 billion sneakers are sold. Some of the most popular brands people tend to gravitate towards are Nike, Jordan Brand, and Adidas. Sneakers have rapidly become a multi-million dollar business. The most expensive non-custom sneakers made, Nike Flom Dunk High, cost about $7,500. But how much do consumers really want to spend?

            Sneakers are the most common types of shoes worn. Out of the ten people interviewed, 100% of these people own at least one pair of sneakers. The sneakers that people seem to buy the most are those from Nike. 30% of everyone interviewed said they own a pair of Nike sneakers and 50% of the people interviewed said Nike is their favorite brand. Nike was at the top because of comfort. In these few simple questions, Nike seems to be the clear winner.

            An average pair of sneakers cost around $100, but according to this survey only 30% of people average over $100 in the average cost of their sneakers. Sneakers are still a multi-million dollar business and 100% of the respondents believe it is. When asked why people believe this statistic most of them replied with “everyone needs shoes, and I feel like everyone I know owns at least one pair of sneakers.” The survey showed that 60% of the people believe Foot Locker is the best place to purchase sneakers. 70% of people prefer trying sneakers on at the store rather than ordering them online. Interviewees wear sneakers solely for casual use.